GENERAL RATING SCHEME
1 Very poor
2 Poor
3 Below Average
4 Average
5 Above Average
6 Good
7 Excellent
WEBSITE GRADER - SEO RATING
1 to 10 POOR
11 to 20 AVERAGE (Acceptable)
21 to 30 ABOVE AVERAGE (Above Average)
FORMULAR FOR RATING THE USER EXPERIENCE USING GOOGLE PAGE SPEED INSIGHTS
ROUND((((X+Y)/100)*7)/2,0)
where: X= Mobile Score
Y= Desktop Score
User Interface Rating Keys
1. Very Poor
• Incoherent Design
• Key Information Buried
• Difficult Navigation Structures
• Unconventional Colors
• Very Low Quality Graphics
• Bad Typography
• Difficult Navigation Structures
• Low Quality Graphics
• Poor Information Architecture
• No Call To Actions
• Lack of Mobile Compatibility
• No Call To Actions
• Lacks Information Architecture
• Lack of Mobile Compatibility
2. Poor
• Incoherent Design
• Key Information Buried
• Difficult Navigation Structures
• Low Quality Graphics
• Poor Information Architecture
• No Call To Actions
• Lack of Mobile Compatibility
3. Below Average
• Incoherent Design
• Key Information Buried
• Difficult Navigation Structures
• Low Quality Graphics
• Poor Information Architecture
• No Call To Actions
• Lack of Mobile Compatibility
4. Average
• Incoherent Design
• Difficult Navigation Structures
• Low Quality Graphics
• Poor Information Architecture
• No Call To Actions
5. Above Average
• Key Information is Visible
• Easy Navigation Structures
• Medium Quality Graphics
• Good Information Architecture
6. Good
• Coherent Design
• Key Information is Visible
• Easy Navigation Structures
• Medium Quality Graphics
• Good Information Architecture
• Call To Actions
7. Very Good
• Coherent Design
• Key Information is Visible
• Easy Navigation Structures
• High Quality Graphics
• Excellent Information Architecture
• Call To Actions
• Mobile Compatibility
User Experience Rating Keys
1. Very Poor
• Very Slow loading sites
• Frustrating Popups, Ads
• Stock Photos
• Unnecessary Complexity
• Lack Of Engagement
• Very Boring
• Lack of Contact information
2. Poor
• Slow loading sites
• Frustrating Popups, Ads
• Stock Photos
• Unnecessary Complexity
• Lack Of Engagement
• Boring
• Lack of Contact information
3. Below Average
• Slow loading sites
• Frustrating Popups, Ads
• Stock Photos
• Unnecessary Complexity
• Lack Of Engagement
• Boring
4. Average
• Slow loading sites
• Stock Photos
• Unnecessary Complexity
• Lack Of Engagement
• Boring
5. Above Average
• Average site loading speed
• No Intrusive Popups, Ads
• No Stock Photos
• Engaging Website
6. Good
• Medium site loading speed
• No Intrusive Popups, Ads
• No Stock Photos
• Engaging Website
• Easy to locate Contact information
7. Very Good
• Fast loading sites
• No Intrusive Popups, Ads
• No Stock Photos
• Engaging Website
• Easy to locate Contact information